Cisco | Juice Republic | Think Feel Know

The business issue

The need to raise profile of high-level Cisco consulting group to tier 1 organisations globally in increasingly competitive market.

The solution

Build a network of high-profile Cisco champions through high-value/high-profile publishing programme. Reinforce credibility by association with respected 3rd parties in business, academia, NGOs, politics.

The campaign

Develop The Connected Series – 8 industry sector books with contributions from thought leaders, innovators and visionaries.

• 50K+ books distributed globally – expected shelf life 2 years
• Created exclusive Connected Circle of Cisco champions – by invitation only
• Global marketing support material and consultancy service

Measuring success

• Engaged 129 visionaries, 20 independent reviewers as Cisco champions
• Content utilised as focus for web/podcast content; Harvard course material; speaking events; round-table debate; analysts conference; sales conferences; Economic Forum Davos; university libraries; press content; exhibitions
• Created value-add to customers, suppliers, prospects, influencers
• Created network forums internally and externally
• Opened sales opportunities